After the success of their 1st ad campaign, “Not right now” (broadcast on TV, digital, radio, display, press…), NUDE and Smectalia joined forces for a ‘second season’, creating new comedy sketches, new 3D explanations and fresh product arguments. The objectives remained the same: captivate the target audience, and promote Smecta’s convenientness and effectiveness against acute temporary diarrhea. The advert was very visual and featured a catchy melody that stuck in your head.