Animalis, a leading brand specializing in pet products, enlisted Nude to revamp the packaging guidelines for its private label, Paradisio, dedicated to birds and small mammals.

The goal was to modernize the graphic identity of its products to align with the new concept of Animalis stores while also positioning the brand as the go-to choice in the small mammals and birds category—a trustworthy brand offering great value for money.

Nude revitalized the range with a more compact logotype, a striking purple background, clearer segmentation, and a focus on highlighting the human-animal bond. Additionally, the animals themselves were given a voice, as if speaking directly to the consumers. These creative choices celebrate small pets, often overlooked despite the growing emotional connection between them and their owners. Paradisio thus establishes itself as the ultimate advocate for their needs and well-being.