The MAAF brand guidelines are evolving to support a drive toward modernization and better meet new digital uses. They remain aligned with the brand platform, now centered on a warmer customer relationship. This redesign also makes it possible to unify all communication touchpoints and strengthen the coherence of the brand experience across every medium.

We created a simple, adaptable identity suitable for all formats, featuring customer-focused imagery, an expressive secondary color palette, and accessibility-driven design markers. The result is a more vibrant, inclusive, and flexible visual language that brings modernity, closeness, and impact to the MAAF ecosystem.