For the launch of a new generation of stretch films, Antalis Packaging entrusted us with the creation of a brand capable of expressing this innovation.

We created AXIO, a name that evokes balance, precision and strength at the core of performance. Around this new brand, we developed a complete identity and communication territory, including the logo, the baseline “Stretch it smart”, and the full set of launch assets.

AXIO represents a new generation of ultra-thin, high-performance stretch films, designed to protect products better while using less material.

To support the launch, we created a full ecosystem of communication tools including a brand video, press announcement, LinkedIn content, emailing, web page, digital banners, commercial presentation and branded templates.

A simple and powerful promise drives the brand: Protect better, consume less.