Nude is proud to unveil the very first TV campaign for Capital Filles, an organization dedicated to providing career guidance to young women from underprivileged backgrounds.

This 30-second spot, built around the slogan “You Are Capital,” highlights the organization’s greatest strength: its mentoring pairs. Each young woman can benefit from one-on-one mentorship from a professional who guides her in her career choices and helps her believe in her potential. More than 1,600 mentoring pairs have already been formed. It was time for France to discover them.

We supported this project every step of the way, from writing the script to the film set. This awareness campaign also marks the debut of Capital Filles’ new visual identity, which was also designed by our teams.

And because great stories deserve the big screen, TF1, France 2, France 3, and France 4 have chosen to support the campaign as media partners, with airings beginning October 12. It’s a wonderful platform to showcase Capital Filles’ mission to the widest possible audience.