Established in Alsace in 1931, the fruit juice brand Cidou has always shared its passion for fruits by respecting the men and women who cultivate them and providing consumers with high-quality products. As a long-standing partner, NUDE has helped Cidou to develop its brand identity, redesign its packaging lines (Nectar, Pur Jus, Bio, etc.), and launch innovative new ranges like Jus & infusion or Les Désucrés (packaging and communication) – creating a distinct ‘Cidou’ style and tone… a promise of goodwill and transparency towards consumers.