In a market still dominated by traditional masculine stereotypes and a relentless pursuit of performance, EVOM sets a new course. As the first health-focused supplement brand dedicated to men, EVOM emerges in a cultural moment marked by a shifting masculinity—one that is more conscious, more open, and more aligned.

How can a brand embody this evolving identity without falling into clichés, while staying credible and impactful in a highly codified industry? EVOM needed a comprehensive brand platform to balance high health standards with a more sensitive and progressive take on masculinity.

NUDE led a full-scope branding project from strategy to design:
– Positioning & Naming: a short, striking nam, EVOM, drawn from “evolution masculine”.
– Visual Identity: a brand universe built around a single symbol: the “0”. Inspired by the shape of a capsule, it structures the entire system, segments the offer, and carries the promise.
– Packaging & Digital Design: clean, accessible, and moder, a visual language that’s both minimal and distinctive.

With EVOM, NUDE introduces a new expression of men’s health: clear, approachable, and fully contemporary.