NUDE brings a touch of modernity to the identity of Ferrero, the famous couscous brand from Panzani. A breath of fresh air blows over its emblem to reposition the brand in its era. Thus, Ferrero, “the best of the Orient,” continues to trace its path in culinary history. Founded in Algiers in 1907, Ferrero embodies a unique expertise in Oriental cuisine, offering reimagined recipes to discover new culinary cultures. Ferrero also represents the pinnacle of couscous grain, providing an authentic and immersive culinary experience. NUDE redefines Ferrero’s visual identity to reflect this expertise: vibrant colors evoking indulgence, a reimagined illustration becoming a true icon inviting us to escape.