In a competitive market where finding a trustworthy insurer can be challenging, Docaposte, a subsidiary of Groupe La Poste, and Apicil joined forces to launch an innovative insurance contract management service. The goal: to create a digital brand embodying simplicity, accessibility, and reliability.

Nude supported this partnership in building the new brand identity, addressing several key challenges. The mission included developing a clear and attractive positioning, crafting a unifying name, and translating the brand’s vision into an inspiring logo and visual universe.

Gentto, the outcome of this collaboration, derives its name from the English word “gentle,” evoking softness, serenity, and a thoughtful attention to client needs. This short, rhythmic name fits seamlessly into the tech world while reflecting the human and caring dimension of the partnership between Docaposte and Apicil.

The visual identity, including the logo and graphic territory, embodies this ambition for softness and accessibility, placing user experience at the core of the approach. Gentto emerges as a model of simplicity and modernity in the insurance sector.

With a successful launch in just three months, this project demonstrates that innovation and collaboration can turn a vision into reality, offering consumers a trusted brand tailored to their needs.