In a market where natural remedies often struggle to prove their effectiveness, Pierre Fabre launched Libérill: an over-the-counter syrup made with plants and essential oils. The goal was clear — to offer a simple, fast, and natural solution for relieving coughs, without the complexity of DIY herbal mixtures or the heaviness of traditional medicine.

The challenge was to build a brand that would stand out both on the shelf and in communication, in a space dominated by sterile, medical codes. Nude partnered with Pierre Fabre to craft a bold and instantly recognizable identity. Libérill delivers a clear and engaging promise: free yourself from your cough with a natural, effective, no-fuss solution.

We created a warm and distinctive visual universe, far from the usual light green and white tones. The kraft packaging, realistic ingredient visuals, and cheerful tone give the brand a strong and relatable personality. The campaign is anchored in a powerful claim, “Libérillez-vous”, which runs through all touchpoints,  from TV commercials to in-store digital screens.

Today, Libérill is emerging as a modern, desirable, and sincere alternative that bridges the gap between efficacy and naturalness.