Animalis, a retailer specializing in pet products, turned to Nude for the redesign of the packaging identity of its private label Nutrivia, dedicated to wet cat food.
The goal was to modernize the brand’s graphic identity to align with the new Animalis store concept, while also reinforcing Nutrivia’s positioning as a premium brand.

How can the brand be brought up to date and given a more scientific dimension?

Nude chose to build on white tones to convey greater medical expertise. The “N” in Nutrivia was transformed into a symbol highlighting the cat on each pack, creating an interaction between the animal and the letter. The segmentation was clarified by emphasizing key information on each package (jelly or pâté, fish or meat). The cats are shown in dynamic poses to evoke healthy, active animals.