{"id":4321,"date":"2024-12-03T09:55:02","date_gmt":"2024-12-03T08:55:02","guid":{"rendered":"https:\/\/nude.eu\/?post_type=projets&#038;p=4321"},"modified":"2024-12-03T10:20:03","modified_gmt":"2024-12-03T09:20:03","slug":"gentto-2","status":"publish","type":"projets","link":"https:\/\/nude.eu\/en\/projects\/gentto-2\/","title":{"rendered":"Gentto"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4321\" class=\"elementor elementor-4321 elementor-4320\" data-elementor-post-type=\"projets\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2767a68 e-flex e-con-boxed e-con e-parent\" data-id=\"2767a68\" data-element_type=\"container\" id=\"mobile-pic\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c31349b elementor-widget elementor-widget-image\" data-id=\"c31349b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"878\" src=\"https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_900x1235-cover-mobile-746x1024.png\" class=\"attachment-large size-large wp-image-4358\" alt=\"\" srcset=\"https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_900x1235-cover-mobile-746x1024.png 746w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_900x1235-cover-mobile-219x300.png 219w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_900x1235-cover-mobile-768x1054.png 768w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_900x1235-cover-mobile-1119x1536.png 1119w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_900x1235-cover-mobile-1493x2048.png 1493w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_900x1235-cover-mobile.png 1876w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dfc14ae e-con-full animated-fast e-flex e-con e-parent\" data-id=\"3dfc14ae\" data-element_type=\"container\" id=\"desktop-pic\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0e7c5 elementor-widget elementor-widget-image\" data-id=\"4a0e7c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2951\" height=\"1685\" src=\"https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1416x808-cover-desktop.png\" class=\"attachment-full size-full wp-image-4360\" alt=\"\" srcset=\"https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1416x808-cover-desktop.png 2951w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1416x808-cover-desktop-300x171.png 300w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1416x808-cover-desktop-1024x585.png 1024w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1416x808-cover-desktop-768x439.png 768w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1416x808-cover-desktop-1536x877.png 1536w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1416x808-cover-desktop-2048x1169.png 2048w\" sizes=\"(max-width: 2951px) 100vw, 2951px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28548ecb animated-fast e-flex e-con-boxed e-con e-parent\" data-id=\"28548ecb\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4107faae elementor-widget elementor-widget-text-editor\" data-id=\"4107faae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Gentto: A Simple and Accessible Digital Brand for Insurance Contract Management<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67d47ef8 elementor-widget elementor-widget-text-editor\" data-id=\"67d47ef8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a competitive market where finding a trustworthy insurer can be challenging, Docaposte, a subsidiary of Groupe La Poste, and Apicil joined forces to launch an innovative insurance contract management service. The goal: to create a digital brand embodying simplicity, accessibility, and reliability.<\/p><p>Nude supported this partnership in building the new brand identity, addressing several key challenges. The mission included developing a clear and attractive positioning, crafting a unifying name, and translating the brand\u2019s vision into an inspiring logo and visual universe.<\/p><p>Gentto, the outcome of this collaboration, derives its name from the English word &#8220;gentle,&#8221; evoking softness, serenity, and a thoughtful attention to client needs. This short, rhythmic name fits seamlessly into the tech world while reflecting the human and caring dimension of the partnership between Docaposte and Apicil.<\/p><p>The visual identity, including the logo and graphic territory, embodies this ambition for softness and accessibility, placing user experience at the core of the approach. Gentto emerges as a model of simplicity and modernity in the insurance sector.<\/p><p>With a successful launch in just three months, this project demonstrates that innovation and collaboration can turn a vision into reality, offering consumers a trusted brand tailored to their needs.<\/p><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bab9b92 e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"3bab9b92\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-409bd13a elementor-widget elementor-widget-image\" data-id=\"409bd13a\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1920x1080_1-scaled.jpg\" class=\"attachment-full size-full wp-image-4326\" alt=\"\" srcset=\"https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1920x1080_1-scaled.jpg 2560w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1920x1080_1-300x169.jpg 300w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1920x1080_1-1024x576.jpg 1024w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1920x1080_1-768x432.jpg 768w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1920x1080_1-1536x864.jpg 1536w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1920x1080_1-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22d69c5a elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"22d69c5a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-638e665c elementor-widget elementor-widget-image\" data-id=\"638e665c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1080x1080_Site-mobile-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-4365\" alt=\"\" srcset=\"https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1080x1080_Site-mobile-1-1024x1024.jpg 1024w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1080x1080_Site-mobile-1-300x300.jpg 300w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1080x1080_Site-mobile-1-150x150.jpg 150w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1080x1080_Site-mobile-1-768x768.jpg 768w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1080x1080_Site-mobile-1-1536x1536.jpg 1536w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1080x1080_Site-mobile-1-2048x2048.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-612b1eec e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"612b1eec\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a8ba63a elementor-widget elementor-widget-image\" data-id=\"4a8ba63a\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1920x1080_2-scaled.jpg\" class=\"attachment-full size-full wp-image-4328\" alt=\"\" srcset=\"https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1920x1080_2-scaled.jpg 2560w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1920x1080_2-300x169.jpg 300w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1920x1080_2-1024x576.jpg 1024w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1920x1080_2-768x432.jpg 768w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1920x1080_2-1536x864.jpg 1536w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1920x1080_2-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29404373 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"29404373\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d89c580 elementor-widget elementor-widget-image\" data-id=\"5d89c580\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1080x1080_Site-mobile-2-1024x1024.jpg\" class=\"attachment-large size-large wp-image-4367\" alt=\"\" srcset=\"https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1080x1080_Site-mobile-2-1024x1024.jpg 1024w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1080x1080_Site-mobile-2-300x300.jpg 300w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1080x1080_Site-mobile-2-150x150.jpg 150w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1080x1080_Site-mobile-2-768x768.jpg 768w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1080x1080_Site-mobile-2-1536x1536.jpg 1536w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1080x1080_Site-mobile-2-2048x2048.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-211cc8df e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"211cc8df\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2848b253 elementor-widget elementor-widget-image\" data-id=\"2848b253\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1920x1080_3-scaled.jpg\" class=\"attachment-full size-full wp-image-4330\" alt=\"\" srcset=\"https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1920x1080_3-scaled.jpg 2560w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1920x1080_3-300x169.jpg 300w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1920x1080_3-1024x576.jpg 1024w, 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src=\"https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1080x1080_Site-mobile-3-1024x1024.jpg\" class=\"attachment-large size-large wp-image-4369\" alt=\"\" srcset=\"https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1080x1080_Site-mobile-3-1024x1024.jpg 1024w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1080x1080_Site-mobile-3-300x300.jpg 300w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1080x1080_Site-mobile-3-150x150.jpg 150w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1080x1080_Site-mobile-3-768x768.jpg 768w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1080x1080_Site-mobile-3-1536x1536.jpg 1536w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1080x1080_Site-mobile-3-2048x2048.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58ee80fc e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"58ee80fc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-133bd2e2 elementor-widget elementor-widget-image\" data-id=\"133bd2e2\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1920x1080_4-scaled.jpg\" class=\"attachment-full size-full wp-image-4332\" alt=\"\" srcset=\"https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1920x1080_4-scaled.jpg 2560w, https:\/\/nude.eu\/wp-content\/uploads\/2024\/05\/GENTTO_CAS_M_1920x1080_4-300x169.jpg 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