{"id":4774,"date":"2025-11-13T09:58:43","date_gmt":"2025-11-13T08:58:43","guid":{"rendered":"https:\/\/nude.eu\/?post_type=projets&p=4774"},"modified":"2025-11-13T10:15:01","modified_gmt":"2025-11-13T09:15:01","slug":"evom","status":"publish","type":"projets","link":"https:\/\/nude.eu\/en\/projects\/evom\/","title":{"rendered":"Evom"},"content":{"rendered":"\t\t
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EVOM: Redefining men\u2019s health with a new masculine code<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In a market still dominated by traditional masculine stereotypes and a relentless pursuit of performance, EVOM sets a new course. As the first health-focused supplement brand dedicated to men, EVOM emerges in a cultural moment marked by a shifting masculinity\u2014one that is more conscious, more open, and more aligned.<\/p>


How can a brand embody this evolving identity without falling into clich\u00e9s, while staying credible and impactful in a highly codified industry? EVOM needed a comprehensive brand platform to balance high health standards with a more sensitive and progressive take on masculinity.<\/p>


NUDE led a full-scope branding project from strategy to design:
\u2013 Positioning & Naming: a short, striking nam, EVOM<\/i>, drawn from \u201cevolution masculine\u201d.
\u2013 Visual Identity: a brand universe built around a single symbol: the \u201c0\u201d. Inspired by the shape of a capsule, it structures the entire system, segments the offer, and carries the promise.
\u2013 Packaging & Digital Design: clean, accessible, and moder, a visual language that\u2019s both minimal and distinctive.<\/p>

With EVOM, NUDE introduces a new expression of men\u2019s health: clear, approachable, and fully contemporary.<\/p><\/div><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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