{"id":5086,"date":"2026-01-28T18:30:34","date_gmt":"2026-01-28T17:30:34","guid":{"rendered":"https:\/\/nude.eu\/?post_type=projets&#038;p=5086"},"modified":"2026-03-13T18:31:35","modified_gmt":"2026-03-13T17:31:35","slug":"axio-2","status":"publish","type":"projets","link":"https:\/\/nude.eu\/en\/projects\/axio-2\/","title":{"rendered":"AXIO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5086\" class=\"elementor elementor-5086 elementor-5085\" data-elementor-post-type=\"projets\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbc526d e-flex e-con-boxed e-con e-parent\" data-id=\"cbc526d\" data-element_type=\"container\" id=\"mobile-pic\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce30a1 elementor-widget elementor-widget-image\" data-id=\"3ce30a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"877\" src=\"https:\/\/nude.eu\/wp-content\/uploads\/2026\/01\/AXIO_CAS_M_900x1235-cover-mobile-747x1024.jpg\" class=\"attachment-large size-large wp-image-5088\" alt=\"\" srcset=\"https:\/\/nude.eu\/wp-content\/uploads\/2026\/01\/AXIO_CAS_M_900x1235-cover-mobile-747x1024.jpg 747w, https:\/\/nude.eu\/wp-content\/uploads\/2026\/01\/AXIO_CAS_M_900x1235-cover-mobile-219x300.jpg 219w, https:\/\/nude.eu\/wp-content\/uploads\/2026\/01\/AXIO_CAS_M_900x1235-cover-mobile-768x1053.jpg 768w, https:\/\/nude.eu\/wp-content\/uploads\/2026\/01\/AXIO_CAS_M_900x1235-cover-mobile-1120x1536.jpg 1120w, https:\/\/nude.eu\/wp-content\/uploads\/2026\/01\/AXIO_CAS_M_900x1235-cover-mobile-1493x2048.jpg 1493w, https:\/\/nude.eu\/wp-content\/uploads\/2026\/01\/AXIO_CAS_M_900x1235-cover-mobile-scaled.jpg 1867w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-599224cf e-con-full animated-fast e-flex e-con e-parent\" data-id=\"599224cf\" data-element_type=\"container\" id=\"desktop-pic\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-304dd20 elementor-widget elementor-widget-image\" data-id=\"304dd20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1461\" src=\"https:\/\/nude.eu\/wp-content\/uploads\/2026\/01\/AXIO_CAS_M_1416x808-cover-desktop-scaled.jpg\" class=\"attachment-full size-full wp-image-5104\" alt=\"\" srcset=\"https:\/\/nude.eu\/wp-content\/uploads\/2026\/01\/AXIO_CAS_M_1416x808-cover-desktop-scaled.jpg 2560w, https:\/\/nude.eu\/wp-content\/uploads\/2026\/01\/AXIO_CAS_M_1416x808-cover-desktop-300x171.jpg 300w, https:\/\/nude.eu\/wp-content\/uploads\/2026\/01\/AXIO_CAS_M_1416x808-cover-desktop-1024x584.jpg 1024w, https:\/\/nude.eu\/wp-content\/uploads\/2026\/01\/AXIO_CAS_M_1416x808-cover-desktop-768x438.jpg 768w, https:\/\/nude.eu\/wp-content\/uploads\/2026\/01\/AXIO_CAS_M_1416x808-cover-desktop-1536x877.jpg 1536w, https:\/\/nude.eu\/wp-content\/uploads\/2026\/01\/AXIO_CAS_M_1416x808-cover-desktop-2048x1169.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e5bbec9 animated-fast e-flex e-con-boxed e-con e-parent\" data-id=\"1e5bbec9\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b08c743 elementor-widget elementor-widget-text-editor\" data-id=\"4b08c743\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>AXIO : RETHINKING STRETCH FILM PERFORMANCE<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-569ce84b elementor-widget elementor-widget-text-editor\" data-id=\"569ce84b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><div class=\"ewa-rteLine\"><p data-start=\"48\" data-end=\"199\">For the launch of a new generation of stretch films, Antalis Packaging entrusted us with the creation of a brand capable of expressing this innovation.<\/p><p data-start=\"201\" data-end=\"477\">We created\u00a0<span data-start=\"212\" data-end=\"220\">AXIO<\/span>, a name that evokes balance, precision and strength at the core of performance. Around this new brand, we developed a complete identity and communication territory, including the logo, the baseline\u00a0<span data-start=\"419\" data-end=\"441\">\u201cStretch it smart\u201d<\/span>, and the full set of launch assets.<\/p><p data-start=\"479\" data-end=\"625\">AXIO represents a new generation of\u00a0<span data-start=\"515\" data-end=\"561\">ultra-thin, high-performance stretch films<\/span>, designed to protect products better while using less material.<\/p><p data-start=\"627\" data-end=\"847\">To support the launch, we created a full ecosystem of communication tools including a brand video, press announcement, LinkedIn content, emailing, web page, digital banners, commercial presentation and branded templates.<\/p><p data-start=\"849\" data-end=\"930\" data-is-last-node=\"\" data-is-only-node=\"\"><strong>A simple and powerful promise drives the brand:\u00a0Protect better, consume less.<\/strong><\/p><div><div dir=\"auto\">\u00a0<\/div><\/div><\/div><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2aa6fd4 elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"2aa6fd4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b5655 elementor-widget elementor-widget-video\" data-id=\"f1b5655\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtube.com\\\/shorts\\\/QvHuim3KQAk&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa3f6c2 e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"fa3f6c2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76cc5ed elementor-widget elementor-widget-video\" data-id=\"76cc5ed\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/OwaRbLItDuo&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2505e4fc e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"2505e4fc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bbb573e elementor-widget elementor-widget-image\" data-id=\"4bbb573e\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/nude.eu\/wp-content\/uploads\/2026\/01\/AXIO_CAS_M_1920x1080_2-scaled.jpg\" class=\"attachment-full size-full wp-image-5106\" alt=\"\" srcset=\"https:\/\/nude.eu\/wp-content\/uploads\/2026\/01\/AXIO_CAS_M_1920x1080_2-scaled.jpg 2560w, https:\/\/nude.eu\/wp-content\/uploads\/2026\/01\/AXIO_CAS_M_1920x1080_2-300x169.jpg 300w, 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srcset=\"https:\/\/nude.eu\/wp-content\/uploads\/2026\/01\/AXIO_CAS_M_1920x1080_3-scaled.jpg 2560w, https:\/\/nude.eu\/wp-content\/uploads\/2026\/01\/AXIO_CAS_M_1920x1080_3-300x169.jpg 300w, https:\/\/nude.eu\/wp-content\/uploads\/2026\/01\/AXIO_CAS_M_1920x1080_3-1024x576.jpg 1024w, https:\/\/nude.eu\/wp-content\/uploads\/2026\/01\/AXIO_CAS_M_1920x1080_3-768x432.jpg 768w, https:\/\/nude.eu\/wp-content\/uploads\/2026\/01\/AXIO_CAS_M_1920x1080_3-1536x864.jpg 1536w, https:\/\/nude.eu\/wp-content\/uploads\/2026\/01\/AXIO_CAS_M_1920x1080_3-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4013f5ed elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"4013f5ed\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7de420df 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