Edouard Duval
In 2015, Edouard Duval took over the reins of a 28-hectare champagne vineyard from his grandfather Charles Roger Duval. Edouard’s aim was to perpetuate his family’s heritage, but under his own name and in a style that was coherent with the brand’s international renown. After identifying strong convictions (such as respect of the environment, sustainable development and precision work in the vineyard), NUDE created a strategy that reflected the brand’s legitimacy and authenticity, and—through the use of sophisticated and elegant packaging—mirrored the exceptional quality of its products.